On “The Dematerialization of Art”

“The Dematerialization of Art”
-Lucy Lippard and John Chandler

Lippard and Chandler bring up very relevant arguments in their essay [“The Dematerialization of Art,” on conceptual art practice of the 1960s and early 1970s].  With the advancements in technology and media since the 1960’s, art has become much less of a material art form.  Now, we see corporations like MTV mastered the combination of the audio and visual arts and are using it as a catalyst to perpetually promote and market their own brand.  They have found a way to manipulate art and audiovisual aesthetics to make it so appealing to a generation of kids that has grown up under the MTV influence.  Once again, the artist has been revolutionized, and we owe it all to technology.

MTV places a lot of emphasis on exhibiting sexual images that society has chosen as a whole to be beautiful.  Something about a body’s contour and a face’s symmetry have its hold on the modern day general public.  Other companies have taken notice of the undeniably philosophic assertion that beauty is captivating or, “sex sells.”  The soap distributor, Dove, has taken notice of society’s infatuation with the beautiful and targeted females that have been rejected by society’s unrealistically disproportionate standards of beauty.  Art has been dematerialized significantly and society’s new perceptions have turned it the art of love to the obsession of lust.
-Todd Dockery

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